Aussie store & maker shares moving success– 15 years strong on the Gold Coast


Annabel Trends moved to the Gold Coast in 2005. Since then the up and down integrated on-line present shop has flourished.

Proprietor Sally Dunn has her finger on the pulse, with a flexible service version permitting vibrant feedbacks to transforming needs. With the skill of Gold Coast branding, the assistance of over 1500 merchants across the country, and also the self-reliance of internal manufacturing matching imported product lines, Annabel Trends is riding a wave of success.

HS: How did Annabel Trends begin?

Sally Dunn: My mum, Anne Dawes, started Annabel Trends in Melbourne in 1966, making soft playthings for shops and also college fetes. She used to place me in the pram with supply and also take me store to store with distribution! Yet playthings were time consuming to produce a little return, so she developed aprons and also oven mitts as fast products to make. She was quite right into house décor with intense colours in the ’60s. Over the years we’ve advanced and broadened to a wide variety of item categories. In 1995 I joined business as the Queensland representative, after that relocated to Melbourne to discover the business.

HS: Why did you make a decision to relocate Annabel Trends to the Gold Coast?

Sally Dunn: After I would certainly learnt all I could, I claimed to Mum, ‘If you desire me to take control of business, I do not wish to stay in Melbourne. I want to return to where I matured.’

I moved up below to Burleigh Heads and, I tell you what, what a great relocation that was. You’re able to live 10 minutes from job, whereas in Melbourne you normally need to take a trip a long time to get to your factory. There’s the climate, of course … that wouldn’t wish to live on the Gold Coast? It was the best lifestyle modification and also I was thrilled to be able to relocate.

HS: What are the benefits of running a service like Annabel Trends on the Gold Coast?

Sally Dunn: Our industrial hallway is so close the coastline and to the Pacific Highway. It’s stone’s throw to the coastline and individuals’s houses, and it’s close to the freeway for freight and also transport, to immediately provide our fabulous customers all around Australia.

Our manufacturing facilities in Melbourne were older, while we actually custom constructed our factory below concerning five years ago. Structure our own factory was an amazing procedure with a regional builder. They designed the manufacturing facility in examination with us and also constructed it to our requirements– it’s really useful. Considering that we’ve moved up here, we’ve had substantial development. We have regarding 30 workers as well as we’re expanding constantly.

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HS: How did Annabel Trends navigate 2020’s challenges? Has your business design or technique adjusted?

Sally Dunn: Our expansion over the last twelve months sees us doing a lot of in-house creating. We constantly have actually done in-house design, but it’s come to be more vital because we can’t travel to China to source brand-new products as well as go to the major exhibition. It compels you to be more creative, so as opposed to seeing items we can adjust to be our very own, we’re going back to square one. It’s suggested I’ve employed more graphic developers.

Australians are travelling more within Australia, and also they’re sustaining little shops in country towns, so we’ve seen an explosion of growth in areas where we hadn’t seen much activity. Once people realised Australia was a relatively refuge, and also they might travel, sales went absolutely insane.

Orders are taking longer to import from overseas, so we’ve raised in-house manufacturing. We began making facemasks. No one can obtain any type of out of China. In one month we offered 37,000 facemasks, full blast of our manufacturing facility below. Now we’ve gone back to making our core products like aprons, pleased wraps, snoods, robes as well as eye masks.

We’ve also seen an enormous increase in assistance for Australian made products. People are keen to sustain ‘Australian Made’ due to the fact that it implies Australian jobs. Whatever we make right here can be made overseas but we choose local production, for a few factors. I feel it’s where our organization started as well as it’s really vital that we hang onto some manufacturing in Australia.

I love that you have more control, particularly over high quality. Nothing beats the watchful eye of my ladies downstairs. They see every string. We can also give a bigger variety. We can make just 20 or 100 of a particular style.

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in your leisure, on the Gold Coast? Sally Dunn: I take my pets to the pet dog coastline. Georgie plays in the water, she likes it. My poodle, Matilda, does not like obtaining her feet damp so she wallows the sand. They usually enter into collaborate with me, too– Georgie’s had 2 soft playthings made after her.

I have so many preferred restaurants in Burleigh. We call it ‘the Burleigh bubble,’ with Labart, Rick Shores, Jimmy Wah’s, and the North Room in Mermaid Beach. We’re ruined for selection. And also the coffee is excellent right here. I reckon our coffee is much better than Melbourne’s.

I additionally enjoy to help out with contributions where we can: The Wilderness Society, Wildcare, RSPCA, Koala Rescue Groups, as well as we sponsor a koala. Throughout the bushfires we donated a number of hundred ‘hand warmers’ as excellent pouches for little koalas and joeys to being in. Today we’re reconstructing a bunch of contributions for the women’s sanctuary in Southport– some goodie bags for females who require help.

We support Super Max and also Bryce, also, who donate rainbow nightlights to children in health center with cancer, due to the fact that they’re not enabled to have soft toys. We import the nightlights as well as stockroom them, as well as pack and also deliver them. They likewise made a series of headscarfs as well as socks for the mums and also dads while they’re in the health center with their kids. A little young boy who lost his sister to cancer developed those.

I’m at the factory a whole lot, yet it does not feel like work due to the fact that I’ve obtained fantastic team, every person’s satisfied, as well as we’re functioning around items that are fun and also practical.

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